I’m a User Researcher and Service Designer.

As a child, I was obsessed with solving Math equations. Turns out I never stopped!

Now I simplify equations between people, products, and systems.

Over the years I’ve…

Led foundational research that tested early hypotheses for a connected vehicle product, revealing user–segment mismatches and value misalignment. These insights drove a repositioning toward fleet users, shaped the feature roadmap, and enabled the startup to secure 50 early sign-ups and 3 investor conversations pre-MVP.

Mapped behavioral patterns, identified trust frictions, and unpacked value signals of a niche audience group. The insights shaped onboarding flow, content delivery, and interactions, culminating in a product launch that attracted over 5,000 organic subscribers and laid the groundwork for long-term engagement.

Uncovered deep-rooted inefficiencies and behavioral patterns across academic admin workflows, which discovered hidden mental load and ‘invisible work’, and informed the redesign of internal tools and systems to save time and reduce error-prone manual coordination.