Powered by Purpose, Paintings and Perfumes.

I observe with sight, within noises, scents, and sometimes with intuition.

I ask a lot of questions to others and to myself while sitting with the unknown.

I do my best thinking in the in-between, when things are messy, unformed, and imperfect. Where the good stuff lives and blesses me with ideas.

Some call it overthinking. I call it my user research superpower because I keep obsessing about why people do what they do.

My Design Research Philosophy

Emotions matter. So does context.

Human behavior isn’t static. It shifts depending on goals, surroundings, cultures, constraints, and even moods. My research approach respects that complexity instead of flattening it.

User needs and business goals aren’t enemies.

You can honor people’s lived experiences and still move a product forward. I make space for both. My recommendations are grounded in empathy, and ideated through strategy

Design should not be narrow-sighted.

As a researcher, I advocate for responsible design: solutions that are inclusive, accessible, and aware of the unintended harm they might cause. I believe in asking both “Can we build this?” as well as “Should we?”

  • Conducted in-depth interviews, usability studies with academic management and operations stakeholders, mapped workflows through journey maps and service blueprints, revealing tool-switching, file-conflict incidents, proposed role-based repositories and informed digital transformation for offline logs.

    Facilitated workshops for 100+ learners on UX Research and Accessibility.Developed comprehensive learning plans for UX Research modules, catering to both bachelor's and master's students.

    Delivered engaging and informative classroom sessions, workshops, and field studies to provide students with a well-rounded understanding of UX Research principles.

    Mentored students throughout their semester projects, offering guidance and support to ensure successful project completion.

    Implemented positive reinforcement strategies, empowering students who required additional support to become independent and confident learners.

    Guided more than 100+ student projects, along with a self initiated enterprise UX project.

  • Led generative and evaluative studies for early-stage startups, NGOs, and product teams.

    Conducted in-depth interviews, diary studies, and usability tests across diverse contexts.

  • Investigating the preferences and reception of service innovations among urban residents in the Pune region using thorough concept testing.

  • Led the visual research endeavors instrumental in formulating the design strategy for the Lok Sabha, Rajya Sabha, and Constitutional Hall of the New Parliament Building of India, and Taj Hotels in Puri, Odisha.

    Offered voluntary contributions as a UX Designer, to improve key features of DirectCreate B2B2C platform

    Collaborated closely with the social media marketing team to bolster outreach initiatives for DirectCreate and engage effectively with their B2C customer base.

  • Facilitated a co-design workshop with handloom artisans from Maharashtra

    Conducted primary and secondary research to understand the gap between artisan skills and market demands

    Worked on insights that were used to design workshop activities for artisans that attained the relevant learning objectives - understanding costing and pricing, social media marketing, and design thinking for artisans

    Created a sustainable framework for training a larger pool of artisans through such workshops

    Collaborated with stakeholders for the execution of workshops

    Communication of findings to stakeholders to pitch training plans

    Negotiation with officials for budget allocation

    Created a bank of industry experts to collaborate with for the future

Work Experience

Professional Certification

Certified Usability Analyst (CUA) – Human Factors International

This certification gave me a strong grounding in usability principles and a structured way to evaluate design decisions based on human attitudes and behavior.

Education

Master’s in Design for Society - NIFT, New Delhi (2019-21)

Before diving into design, I worked as an export merchandiser. I realized I was more drawn to the people behind the process than the process itself. So I followed that instinct and pursued a post-graduate degree, where I finally got to explore everything I had been quietly craving.

For my thesis, I designed a training framework for artisans in Maharashtra, bridging knowledge gaps while respecting the cultural context.

Bachelor’s in Engineering - VJTI, Mumbai (2012-16)

Engineering taught me how to think in systems, be careful about details, and how to work within constraints to make things better. It also sparked curiosity about the human hands behind every process and the synchronous performance of design, business, and manufacturing teams.

Perhaps the first quiet nudge toward the work I do today.