I’m a User Researcher and Service Designer.

As a child, I was obsessed with solving Math equations. Turns out I never stopped!

Now I simplify equations between people, products, and systems.

Over the years I’ve…

Mapped behaviors and preferences to align UX strategy with users’ news consumption patterns and expectations

Digital Media | Business Journalism

Validated early concepts and defined PMF for a connected vehicle startup, which secured the first 50 customer sign-ups and 3 investor interests, and defined the feature roadmap. 

EraNext | AutoTech | Emerging Tech

Conducted a system-level study to identify opportunities for optimizing academic operations.

Enterprise Tool